Collaborations rooted in stillness and community
We welcome collaborations that bring value to our guests or deepen the story of Aurora.
About Aurora B.
Aurora is part of LANA Team – a family-owned company that creates places built on care, design and community.
Our retreat in Ruka blends nature and comfort, offering a slower rhythm for families and friends seeking calm, presence and quality. Everything we do is shaped by authenticity, warmth and respect for nature and the people around us.
Our way of collaborating
We collaborate with brands that share our values – care, honesty and sustainability.
We value::
- Quality over quantity
- Timeless design
- Genuine experiences
- Closeness to nature
What we are looking for
We look for collaborations that add meaning and deepen Aurora’s story.
Examples::
- Interior & design – Nordic craftsmanship, sustainable materials
- Food & wellbeing – local, slow and for all senses
- Creative content – stories that reflect presence and authenticity
Moodboard
Aurora’s visual style captures stillness, presence and genuine connection.The images should feel authentic yet beautiful – moments from a life where time moves slowly.
The light, the surroundings and the body language show the balance between nature and comfort, between warmth and cold, light and shadow.
Nothing should feel staged – every image should tell a quiet story of authenticity and presence.
Mood: Nordic calm, warm simplicity, authentic life.
Light: Soft, natural, preferably low sun.
Colors: Muted earth tones, snow, wood, dark blue, beige.
People: Genuine, relaxed, caught in the moment.
Feeling: Stillness, warmth, presence.
A Letter from the Founder
I never set out to build Aurora. It began with a feeling — a calm that settled in the moment we arrived in Ruka.
Time slowed between the forest and the slopes. Snow fell softly. Mornings were bright, evenings warm with laughter. Life felt gentler — fuller somehow. A quiet kind of magic we hadn’t known we were missing.
We came here often, drawn by that feeling — the way stillness
brought us closer, the way the days unfolded without rush. Those moments became our rhythm, our reminder of what mattered.
And in that calm, something grew: a wish to share what we’d found — that rare balance between comfort and nature, connection and peace.
Today, Aurora stands where two worlds meet — close enough to walk
to Ruka’s restaurants, shops and gondola, yet surrounded by forest
and silence. You can step into life, or retreat into peace. Both are
near.
Aurora isn’t a resort, and it isn’t remote. It’s a place for togetherness, designed for slow mornings, glowing fires, and conversations that stretch long into the night.
That’s the magic I found here. And that’s the magic I hope you’ll feel too.
